Tuesday, 26 February 2013

Long Day, but Finally Adgreement is Up & Running!

No thanks to Network Solutions, with their disastrously slow servers - adgreement.com is up and live. We are trialling a new hosting service to see how we go for the first few weeks. It's been a long day and it's not over. For some reason, social media accounts are taking a long time to update with the news of the adgreement website launch. A new newsletter will be sent out shortly with updates on progress!


Thursday, 21 February 2013

A bit about adgreement.com

We are drawing closer to going live! It's been a painstaking process and anticipation is that a launch date will be set some time next week. Well, at least that is what I am desperately hoping for. In the meantime, we are still accepting resumes and applications from candidates in New York for advertising sales consultants. So please feel free to apply.

Below is a little snippet taken from the About Us page of the website which gives you a little insight as to what adgreement is about. Keep an eye out on this space and we will let you know what is going on within the next 2-5 days!

Saturday, 16 February 2013

Why Advertising is So Important.

  • In tough times and with increasing competition, savvy business operators know they need to find new and unique ways to 'raise their voice' and get noticed by their target market. As the paradigm for advertising and the global economy generally is evolving, businesses of all size must embrace change. The first step in advertising is to grab attention! There's so much communication thrust into the path of a consumer today that they make split-second decisions as to which message they will select to focus on. Focus on ways to ensure your voice is the loudest!

  • With so much more choice available these days, it is important for business to be maximising advertising dollars – making each dollar stretch further in tough times. Even if you have a wide arsenal of advertising and marketing tools at your disposal, try to work hard on those few that are providing the best Return On Investment. There are many ways to communicate ideas and messages, but ensure you place yourself where your target market are watching/listening/doing!

  • Finding new and innovative ways to reach out to your target market not only keeps you fresh and ahead of the pack, but engages your customers in a fashion that states that you are always interested in their needs and wants. Being creative in advertising is a great incentive to boost employee engagement and satisfaction, too. It gets everyone involved and lets staff take ownership of the process of attracting, building and retaining a solid customer base.

  • Repetitive exposure is great for building brand awareness and so advertising is the perfect opportunity to reinforce images, ideas, messages and thoughts that assist your target market to become loyal customers. Advertising should be as much about making a lasting impact as letting people know about your latest deal or newest product.

  • If you are not telling your target market about new products and services or new promotions, then that's a great way to disengage from them! Nobody knows if you don't tell them, so find the means by which you can communicate most effectively and drive the message home! Many of us bemoan television and 'junk mail,' but where would we be without it? Where would the global economy be without advertising? Subconsciously we all devour the advertised information that is routinely fed to us on a daily basis, decoding it and deciding whether to take action on its message.


Thursday, 7 February 2013

Youtube Video from iPhone

I made a 2 minute video just the other day for adgreement.com using my iPhone and then uploaded it to YouTube. It was after all, too big to send via e-mail. Admittedly it's my first video and I have always been reluctant to make one, as I cannot stand listening to my own voice on videos!!! The clip is a brief run down on the appearance of the adgreement website as development draws closer to launch day.

This is an exciting time, because once launched I can go onto marketing activities and trying to find the right staffing solutions in the USA. This will be a key market and hopefully lead the way in terms of how adgreement can function effectively in overseas markets. No launch date has been set yet, but safe to say the developers are working towards making that a reality.