Tuesday, 3 December 2013

Outdoor Advertising Powering On

Outdoor Advertising / Out Of Home Advertising

Despite the infinite growth of the online world, the internet has not silenced traditional advertising mediums such as billboards, signboards, transit advertising at bus shelters and train stations, bus wraps and taxi advertising. In fact our appetite for more information online has actually exacerbated our desire to shop, bargain hunt, experience travel and the outdoors in ways we did not do before. The internet is actually driving growth in other areas of advertising!

We commute to work, to events, to play sport, to places with friends and family and because we are getting out and about more often and for longer periods, advertisers need to focus their campaigns. The internet has helped us all find businesses, products, services, entertainment, events and each other. This means we know where we are going and have more confidence in what we are doing because online research has helped us make decisions even before we pull our purses or wallets out.

Outdoor advertising, or out of home advertising is playing a bigger and bigger role in assisting us make purchase decisions, as well as engaging target markets and building brand awareness. Billboards, bus wraps, mobile signboards, transit advertising and other forms of advertising are working in tangent with the way we use the internet. If something on the side of a bus or tram or on top of a taxi grabs your attention, you can Google it right then and there on your smart phone or iPad! And smart outdoor advertising campaigns entice us to do exactly that. Because if you can attract attention, captivate an audience, give them a reason to spend time at your website and a sense of urgency to act, chances are they will!

In our increasingly complex and competitive business environment, out of home advertising is making high volume traffic sites quite valuable. If your property straddles a major highway or arterial that has high traffic (especially slow moving traffic in congested CBD areas) and can support a billboard, then you might attract a handy income stream from leasing your property. Digital billboards are increasingly becoming the norm and shopping malls and airports are increasingly taking up the technology.

From the viewpoint of adgreement.com, we see almost every surface imaginable as having some form of value in terms of what it is worth to advertisers. Even people! If you run a shop somewhere in a retail zone, what about the space in your shopfront window? If your business is successful enough, there may be businesses who would be willing to advertise their brand and or products in your window. You might be surprised to know that a local plumber, real estate agent or builder might be happy to pay you a sum to have their sign out front of your property if you live on a busy road servicing local traffic. This is the idea of adgreement in meeting those needs.

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