Outdoor Advertising Powering On

Outdoor Advertising / Out Of Home Advertising

Despite the infinite growth of the online world, the internet has not silenced traditional advertising mediums such as billboards, signboards, transit advertising at bus shelters and train stations, bus wraps and taxi advertising. In fact our appetite for more information online has actually exacerbated our desire to shop, bargain hunt, experience travel and the outdoors in ways we did not do before. The internet is actually driving growth in other areas of advertising!

We commute to work, to events, to play sport, to places with friends and family and because we are getting out and about more often and for longer periods, advertisers need to focus their campaigns. The internet has helped us all find businesses, products, services, entertainment, events and each other. This means we know where we are going and have more confidence in what we are doing because online research has helped us make decisions even before we pull our purses or wallets out.

Outdoor advertising, or out of home advertising is playing a bigger and bigger role in assisting us make purchase decisions, as well as engaging target markets and building brand awareness. Billboards, bus wraps, mobile signboards, transit advertising and other forms of advertising are working in tangent with the way we use the internet. If something on the side of a bus or tram or on top of a taxi grabs your attention, you can Google it right then and there on your smart phone or iPad! And smart outdoor advertising campaigns entice us to do exactly that. Because if you can attract attention, captivate an audience, give them a reason to spend time at your website and a sense of urgency to act, chances are they will!

In our increasingly complex and competitive business environment, out of home advertising is making high volume traffic sites quite valuable. If your property straddles a major highway or arterial that has high traffic (especially slow moving traffic in congested CBD areas) and can support a billboard, then you might attract a handy income stream from leasing your property. Digital billboards are increasingly becoming the norm and shopping malls and airports are increasingly taking up the technology.

From the viewpoint of adgreement.com, we see almost every surface imaginable as having some form of value in terms of what it is worth to advertisers. Even people! If you run a shop somewhere in a retail zone, what about the space in your shopfront window? If your business is successful enough, there may be businesses who would be willing to advertise their brand and or products in your window. You might be surprised to know that a local plumber, real estate agent or builder might be happy to pay you a sum to have their sign out front of your property if you live on a busy road servicing local traffic. This is the idea of adgreement in meeting those needs.

Newsletter Page on Adgreement.com

Advertising Newsletter Published

After a long break from listing advertising space, I have been able to compile a brief newsletter. It's more like using it as an excuse to practice using ACYmailing, which I am still a little bit uncertain of. In any case I was able to get something completed and uploaded onto the adgreement website without a major hitch. The next newsletter will be more comprehensive.

Newsletters about advertising space with adgreement.com

From time to time I am also posting relevant information and useful resources about advertising and ad space on the website. These articles are best located by going into the adgreement sitemap, found at the bottom of each page. Such updates in recent times included some statutory regulations regarding outdoor advertising and billboards in various states of the USA.

Website sitemap for adgreement

Focus for next week: will be contacting potential buyers of ad space to see if any of our current inventory is of interest or whether they require something different. I will be placing emphasis on smaller radio and tv networks as I don't see that larger stations will leap aboard straight away (although that would be nice!). In the meantime, here is the direct link to the newsletter:

Latest Newsletter for November 2013

Banner ads are available at adgreement.com

Advertising news on adgreement.com

Newsletter for adgreement.com coming!

I'm getting it together! It's been a busy week and now I can sit down and compile everything that is newsworthy and put the newsletter together. Things are moving a bit better as 2013 draws to a close and Christmas approaches us. It has been a strenuous year, primarily because the firm developing our website dragged their feet and did not help whatsoever when they were needed most! Oh well, you can't force someone to give you their 100% best service: that has to come from their heart!

The main thing is that adgreement is operational, functioning (to some extent) and we have some customers who have come forward and offered advertising space up for grabs. Right now we have a bundle of billboards for our outdoor advertising section, some mobile advertising trucks in the USA, a handful or commercial radio advertising time slots in Australia and now our first website advertising space.



The hundred dollar question for me right now is how I am going to update ALL the social media accounts?!!! I have dozens of accounts and have only had time to do the most popular social media: Facebook, Twitter and Photobucket have been active. Now I need to find a free facility that can update multiple social media accounts simultaneously. Years ago I had such a facility which I used for my boatplace.com.au website, but that was sold and the new owners insisted on users paying.

My plan for the next week is to start contacting potential buyers of ad space to match up with our sellers. I have spent a considerable amount of time and effort e-mailing businesses who might offer advertising space. So now it is time to invest some effort into the other side of the buy and sell equation! The point I need to stress is that it is equally important to the success of adgreement.com that buyers of advertising space register and let us (and the advertising world) know what they are looking for.

Anyway, I am psyching myself up to complete this newsletter, so I will post a link when it is ready and uploaded onto the adgreement website.